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be your brand

i came across this phrase… be your brand… recently and ever since i’ve been thinking a lot about it. as branding is such an important aspect of running a successful business, it also speaks to living an authentic life. it is knowing and embracing who your are and how you want to show up in the world as well as in your life. it means capturing and expressing this essence on the inside and out. it is owning and sharing your talents and gifts, because those are the things that no one else can offer the world. there is only one You.

as i move forward into this next phase of the wishstudio, i know how important it is to find the right image for my brand. what i am finding is that the image i want to attach to my business is directly connected to what values and ideals i think are important to my own life. i know there would be a huge disconnect if i was expressing one thing here, but doing something different in my day to day life. this is exactly why one day i deleted 2 and a half years of writing at under a pink sky, because i was in a not so shiny place and what i was sharing online then felt fake.

this is why it is so important for me to be honest and open in sharing my life (as you know if you currently read my journal). i feel that only sharing the beauty makes me feel less authentic. the moments that are not so perfect are part of life too, and what i have found is that these moments often resonate and connect us just as much the good moments do. while everyone has a different take on this, i wholeheartely believe in offering an honest slice of life. you will always get that from me… that is part of my brand.

however you embrace your life, know that it is a gift only you can give! do it bravely. show your unique colors and style to the world. raise your voice and make your mark… it’s time for you to be your brand!


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